In many Apple ads, the product itself is the main "character" and the key feature. But over the past month, Apple decided to ask some "stars" to appear in its ads. The last one on this short list of human stars to promote an Apple product, is John Malkovich, in new ads demonstrating the iPhone 4S and Siri:
It remains unclear if this is a new campaign launched to maintain sales of hte iPhone 4S while waiting for the forthcoming iPhone 5. Siri is the main feature of the iPhone 4S when compared to the iPhone 4, the latter being still manufactured and distributed by Apple.
