[Rumors] Some rumors

By linathael. Original by Lionel - 03/01/2011 13:29:48 CET - Category: Apple

After exchanging New Year’s wishes with some of our best sources, we collected some information that could pave the way of release of new products, software or technologies. Here they are:

  • Let’s start with Final Cut Suites. AS we reported earlier, all version of Final Cut should be unveiled in March or early April. It should be a substantial update when compared to the previous version, but not sure it could bring all new features expected by all Pro users. Two versions are already running at beta level, one for Snow Leopard, and one for Lion. Some new features will only be available on Lion’s version, due to the changes made on QuickTime layer.
  • Now, let’s talk about the Xserve. Following the official announcement from Apple for discontinuing Xserve, Steve Jobs would have received hundreds of mails and emails to complain, especially from Pro users who had massively invested in such hardware and technologies. They originated from IT departments of large corporate, studios, researchers, and according from some of our sources, from Arthur D. Levinson, Genentech CEO himself, who is sitting on Apple’s administration board. They all consider that the low amount of sales for the Xserve is not linked to the quality of the product but to the lack of motivation and support from Apple to sell such products. It seems that this storm is maybe not over. We should also consider that Xserve are being often used for shared computing and clusters, using Xsan and other technologies from Apple, and it could be major nightmare for most users to find and implement replacing solutions.
  • Last but not least, we obtained some reports about Steve’s thoughts on Blu-ray, following an internal meeting. Steve did not change his mind and still think that BD DRM are just inacceptable for mass and consumer market due to restrictions that make advantages look like non competitive. He admitted that retrospectively he feels ashamed that Apple’s name is associated to Blu-ray, as he thinks that BD supporting associations look today more like Mafia than anything else. Concerning authoring on Blu-ray, it seems impossible to provide software supporting such format for consumer market. In addition to DRM, here it is the cost of licenses that slow down the entire process; one would have to start paying 3,000 USD to AACS, then 80,000 USD to Sony, 40,000 USD to Sonic, etc. HE considers the Blu-ray as a “bag of hurt”.
    To support Apple position, he reviewed the past year, where iTunes finally succeeded in offering DRM-free music, while not making Majors losing more money than before. Without DRM, Apple reached 10 billion download, and even managed to get the Beatles on iTS. HE thinks that the Blu-ray is the last physical media that will be used to distribute movies and videos, the next generation will entirely be through direct download from online stores or platforms.
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