iTunes: Sony does not intend to leave everything to Apple

Pushed out from the market of the audio walkmans where it reigned over many years, Sony has adopted a low profile for a long time, trying to impose in other markets. This period seems to be over. The company appears intent to set out again with a head on attack attack on Apple by proposing streaming of music and vidéos via its Playstation Network that will be then accessible via the PS3 and PSP before to extend to the other products made by Sony, walkmans, computers, television sets…
The acknowledged goal is to compete with iTunes. For that, they will rely on the purchase of Gracenote carried out last year and that has not given them much so far.

Following the example of Apple, the service is intended to support the sales of the in-house products in order to create a dynamic, something that ensured the success of iTunes thanks to the iPod then the iPod, iPhone, iPad thanks to iTunes.