New battle between NVidia and Intel

For the last year, the relationship between NVidia and Intel has worsen. Everything started when Intel announced that they would prevent NVidia from making graphic chipsets for Nehalem mobile processors. Then things got bad and Intel decided to block NVdia wherever it was possible to do so, on chipsets for Core ix processors, but also on the ATOM.
Recently, the situation seemed to get a little better, but a new battle has now begun concerning mobile chips. Because of the lack of a market for chipsets, NVidia decided to focus on mobile chips, through the Tegra 2 chip, which has a good reputation and is designed to run on tablets and other mobile devices. Intel also wants to enter that market and make mobile chips and decided to develop the Moorestown.
Jen-Hsun Huang recently compared that new chip to an elephant on a diet. An elephant, even if it has lost some weight is still an elephant. Intel then replied that NVidia CEO should return to school to learn Mathematics.

This situation shows how chip manufacturers are now on craving to get on that new market where everybody can make a new start and also grow and expand. This is also the case of Apple, which decided to develop internally its own A4 chip. The company has now grown enough to be able to pay-off the development of the chip by putting millions of them in iPad, iPhone, iPod touch and even one day Apple TV

Intel has still a lot of work to do on Moorestown in order to compete effectively with energy efficient ARM processors. It will be hard to be that energy efficient with an X86 chip. In case Intel doesn't make it, the company will miss a huge part of consumers electronics market, which would be a sad first for them.