Psystar, caught between deception and megalomania

Since its last legal defeat vis-a-vis Apple the future of Psystar has become increasingly more dubious. This is even more true if the figure of 768 machines sold is real. One has to say: all this fuss for so little?
In spite of these vexations, Psystar likes to see itself already as the Dell or the Apple of tomorrow. Their business plan, let us say, is optimistic. In the worst case, they envisage to sell 1,45 million machines in 2011. In the best case, they hope to run out 12 million of them…
These figures are… optimistic, and more than certainly unrealistic. Indeed, if Psystar managed to force Apple to license Mac OS X, they would have had the role of a detonator, but no more than that. There are other marques whose shoulders are much more solid with Dell in the lead, they could launch out in the sale of clones and Psystar would end up defenceless.
While waiting, it is certain that, all at least as long as Steve Jobs is there, there is no chance for Apple to propose licences of Mac OS X. The economic model of the company is quite simply not ready. Contrary to Microsoft or Adobe who have a system based on the development of software that they sell with very strong margins, Apple essentially makes its margins on the sales of hardware. The software and the OS are simply provided with these machines. It is the sale of the complete package that allows them to make money.