Apple Ads about Windows 7: "Trust me, this time it's going to be different"

Apple released new ads to "celebrate" the release of Windows 7. This time instead of using comparison how Mac and its OS are better for defined tasks or functions, Apple decided to use the fact that XP users will have to follow a defined (and not necessarily straight forward) procedure to migrate to Windows 7. This is illustrated by two of the ads were XP users bring their carton box, ready to migrate to... Mac OS X: Apple is No. 1 in customer satisfaction and its products are painless to used:

The other ad is targeting the usual promise given from Microsoft with every release: the new version is better than the previous one, making is lighter and more responsive and less hardware-consuming (my favorite ad):