iPhone 3GS: A Story of Successes

An internal AT&T document related to the iPhone 3GS leaked to the public, and describe a successful story:

• Best-ever sales day in our retail stores
• Second-largest traffic day in our retail stores
• Most transactions processed via our IT systems in a single day
• Most upgrade eligibility checks in a single day
• Largest order day in att.com history
• Largest features sales day in att.com history

So, it once again demonstrates how Apple's product can drive customer's interests and become a useful but also popular device.