Standalone Blu-ray Player for 50 USD in 2010!?

According to Taiwanese manufacturers the price of standalone Blu-ray players might fall to 50 USD in 2010. such decrease might be linked to cheaper components, especially the reading head, representing today almost 50% of the cost of components while the decoding chips counts for 25%. If this turns true, it could really boost sales of players, but not necessarily those of BD movies. Indeed, the latest will have to be cheaper in order to convince customers to invest to switch their video collection. In addition, one should not forget that in 2010 we should finally see arriving a true full HD online offer that could be a strong competitor on the BD media-based movie market, especially with the cost of disc-based storage HDs becoming cheaper every days.