A Miraculous Product to Turn SD in HD

ArcSoft Inc announced to have developed an unique process to upscale SD source into an almost HD format. The upscaling is a procedure aiming to increase the resolution of an image or a video.

their application used algorithm to expand missing video/image contents of the SD source to upscale it. The price of the application alone is 89.99 USD, and 119.99 USD when it is bundled with a NVidia card able to speed up the process. This is not a real-time treatment, and if you want to upscale a video saved on a DVD, you will have to copy the DVD contain on your HD to be able to treat it.
Of course, the marketing points are pretending miraculous result, however nobody nor any system is able to create the missing information in the SD source, so it is only extrapolation, and you will never turn a DVD in to Blu-ray, except if it is only based on simple geometrical figures...