Open CL to become the new Standard?

When Apple announced that Snow Leopard will use the Open CL API, not many analysts or websites had ever heard about it before. things have dramatically changed, and AMD already made demo of GPGPU based on ATi graphic cards via Open CL. If NVidia is heavy relying on its CUDa technology, it recently repeated that it is also supporting this API. It seems that all main players do not want to miss the Open CL train. Technically, ai all graphic card manufacturers/designers consider Open CL as a standard and adopt it, it will make things much easier for all developers and customers. Indeed, any card will be able to interpret instructions and speed some GPGPU processes. Of course, some GPU will remain faster than other, so it should not kill competition, and manufacturers will keep promoting their models based on higher component quality, more VRAM, more shaders, and not necessarily on the support for one API or another (such as support for DirectX 7, 8 ,9 ,etc.).