Apple will launch a specific campaign via its Apple Premium resellers to boost sales of Mac. Entitled the "ecological bonus", similarly to the campaign launched by the French government to support sales of new cars, it will give customers the opportunity to change their current computer (working or not) for a new Mac, as well as 100 to 150 Euro of cash back for any purchase of a MacBook models or an iMac. The collected computers will be sent directly to the recycled networks.
This campaign will only be available in the APR from March 2nd till April 11th.
It will be interesting to know if such campaign is limited to French APR or i fit will be running worldwide?
Does it imply that the new iMac models will be unveiled the week after April 11th?
