According to a study, the smartphone market of which the iPhone is a part, will see their share increasing by 95% between now and 2013. This study is based on very the strong demand of devices capable of comfortably surfing on Internet, which is not the case of the traditional telephones that only offer a very degraded experience of the Web.
They will represent 23% of the total volume of mobiles marketed, which is a colossal market for the iPhone and its next variations. Attention however, the study assumes that the prices of these top-of-the-range mobiles will have to be competitive to reach these objectives. Apple will have to thus find the means of producing a less expensive iPhone while preserving its excellent ergonomics.They will probably prefer to increase the range of iPhone models following what they did with the iPod, thus always keeping a very remunerative high-end while having less expensive products that take advantage of mass marketing.
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