- Apple wants to remove the word "Mac" from the name of its OS.
- Apple wants to better and further develop image of its OS and associate it with all its products on iPhones, Apple TV and all products to come.
- Apple might decide to sell its OS, not only for Mac, but also for PC, reviving the "clone era".
This is quite surprising if one considers that following the Intel switch, Apple renamed all hardware models with the "Mac", dropping PowerBook and iBook for respectively MacBook Pro and MacBook.
