Apple categorically announced that they will not take part in 2010 Macworld at San Francisco whose dates are fixed to be January 4-8.
There are now various rumours that imply that Apple will benefit from this abandonment to make an appearance at CES, the largest data-processing expo in the world, which will be held January 7 -10, although nothing is yet confirmed. However, it is known now that the organizers of this expo want to benefit with the defection of Apple to attract the industrialists of the Mac sector to within its walls.
They announced that the 2010 edition of CES will see for the first time a zone dedicated to the Mac world. This opportunist decision represents for them a gift from heaven since all the computing industry during this economic downturn will make broad cuts in its budgets of communication, with the very expensive expos being first in the firing line.
This is on the other hand very a bad news for IDG who manage Macworld and whose exhibitors will have a second reason not to take part in their expo already hard hit by the absence of Apple.
Of course, one is unaware of if Apple will go back on its decision to give up all expos to make a presence at CES, but it does remains possible. However there is a carefully drawn line concerning the new policy of the company which seeks to reconcile two incompatible things; to convince the public that the Mac is a PC like the others, thus one can move over to it without difficulty while keeping a elitism that the Mac is better than a PC and that its operating system is superior to Windows.
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