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MacWorld Expo 09: impressions
by Moose. - 07/01/2009 17:56:55 CET
So, this might be the last MacWorld Expo, even if IDG has posted banners announcing MacWorld 2010.
At least, this will be Apple's last MacWorld, that's for sure. And although it does not seem that there are less people on the show floor this year (maybe the "last one" effect?), there is a distinct lack of excitement, it feels just like another trade show (appart from the bunnies, of course).
Maybe it's the fact that there was the usual over-expectation before the Keynote. I mean, the iLife updates are quite significant, and iWork.com could be BIG, but when people were expecting a new Mac mini, Snow Leopard, a new iPhone and whatnot, of course people will be disappointed. This is probably the BEST argument for Apple to drop MacWorld and only organize events when they have products to announce.
That said, the Apple booth seemed a bit empty, but the rest of the Moscone halls were packed with the usual bunch of major league players and wacky third parties.
Overall, I think that it's a good MacWorld, although it's hard to say if the Expo can survive without the Apple "halo", just like the Paris Apple Expo died after Apple cancelled its participation.
At least, this will be Apple's last MacWorld, that's for sure. And although it does not seem that there are less people on the show floor this year (maybe the "last one" effect?), there is a distinct lack of excitement, it feels just like another trade show (appart from the bunnies, of course).
Maybe it's the fact that there was the usual over-expectation before the Keynote. I mean, the iLife updates are quite significant, and iWork.com could be BIG, but when people were expecting a new Mac mini, Snow Leopard, a new iPhone and whatnot, of course people will be disappointed. This is probably the BEST argument for Apple to drop MacWorld and only organize events when they have products to announce.
That said, the Apple booth seemed a bit empty, but the rest of the Moscone halls were packed with the usual bunch of major league players and wacky third parties.
Overall, I think that it's a good MacWorld, although it's hard to say if the Expo can survive without the Apple "halo", just like the Paris Apple Expo died after Apple cancelled its participation.
