Despite the economic slow down, Apple executives remain positives and argue that the current product offer will allow the company to go through the storm without much problems. An analyst from Goldman Sachs downgraded Apple from "Buy" to "Neutral" based on concerns about weak consumer spending in the current quarter and potential problems for the next 2 quarters. This decision was also made based on expected lower iPhone sales in the first half of 2009, while rumors indicate that Apple might release an iPhone 4GB model in collaboration with Wall Mart to boost its sales. In summary, if you own Apple shares, keep them, if you do not have any in your share account, do not buy them.
This information comes less than 48 hours after the news related to the absence of Steve Jobs during the MWSF, and the associated "no new product introduction" linked to the lack of the usual keynote. Of course, the IT and consumer electronic industries will feel the economic slow down, and Apple will certainly be affected too. However, its broad catalog should allow the company to better balance the expected lower sales in computer by the excellent iPhone sales over the past and current quarters. Moreover, the company has enough cash to keep developing during the difficult period and come up with groundbreaking products in six months.
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