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EFI-X is a rather special USB key:

Once plugged into a PC, it allows you to install Mac OS X and to turn it into a Hackintosh without requiring modifying the default Mac OS X Installation DVD.
On the legal point of view, it might well become a big nightmare for apple legal as it does not seem to break any claims linked to the use of Mac OS X. So, far the company distributing EFI-X did not receive any letters from Apple Legal yet, but it might quickly change. Indeed, the another company Efi-X USA decided to sell PC models bundled to the key, so offering all components to make a Hackintosh. For sure the second company is trying to surf on the wave generated by the smart EFI-X product, by fouling some customers.
In summary, the number of Hackintosh seems to increase substantially as well as the solution to help customers to have better graphic cards in their Hackintosh, so experiencing Mac OS X with the latest GPU available on the PC/Win world, due to Apple's decision not to collaborate with AMD/NVidia to release/develop improved and/or updated drivers. Apple might also strengthen its protections to prevent such installation on non-apple-branded hardware. Let’s hope it will not complicate the life of Mac users running OS X on Mac hardware.