Apple simplifies the promotion of software on the AppStore

Until now, when a software publisher wanted to promote a product online on AppStore and to test it, he had to ask journalists for the unique number identifying their iPhone (never easy to find) so that they could enable the download without having to pay.
Now, Apple (for the moment on U.S. iTunes only) has a less cumbersome procedure.
Editors of software can ask for up to 50 promotional codes to give to the press, this will allow them via iTunes to download the software in question without paying. The previous procedure was so convoluted that we preferred to buy the software that we speak about.
It remains for Apple to propose a procedure to facilitate the beta testing on a scale large enough to prevent the need for certain products to be updated a few times before becoming stable.