NBC to Launch Hulu in New Countries

Peter Smith, NBC Universal CEO, announced that the company will launch in a near future localized versions of Hulu in UK, Germany, France and Japan, four countries where the market for VOD is growing. The service is quite popular in US as it allows users to watch shows and series for free at the cost of multiple ads insertions into the program.
We will be curious to see what will be the success of such strategy in the specified European countries. Europeans usually do not like so much to have multiple ads inserted in the middle of a show, rather at the beginning and at the end, with maybe one ads in the middle. In addition, NBC might have to fight with local TV networks which are normally offering such US series locally months after they have been released in US. A good point for NBC, Hulu is Mac compatible.