Dell Unveils New Technology for Manufacturing Notebooks

As Apple unveiled its new manufacturing project for its new MacBook models, Dell is also claiming a manufacturing technology breakthrough. here, it does not involved the production of the notebook enclosure but rahter the technology used to put pictorial designs on a notebook chassis.
Under the name Picaso, the technology uses digital printing technology applied on an empty film which is then heat-transfered onto note enclosure. according to Dell, colors are clearer and brighter than traditional in-mold roller (IMR) process, however its higher cost does not make it as a true alternative to IMR yet.