The economic crisis weighs on Blu-ray

According to recent studies and estimates, the economic crisis, already felt strongly in the United States, will have a significant impact on the sales of TV HD and those of Blu-ray readers. The new estimates have a 25% reduction in sales.
This is certainly the reason for the 'sales' that have already started in the United States.
Thus, Best Buy markets a reader at $199,99 accompanied with a coupon for $100 worth of Blu-ray films. The price of the other readers has also dropped significantly.
This is rather a good news for the consumers, all at least for those who will decide to take the step. We are however curious to know if the Majors will promote this market by also proposing a matching cut in the price of their films.