According to the French website Les numériques that was invited by Sony for a presentation of some products, the company does not plan to launch large size OLED TV within the next 5 years, so not before 2012. IF you plan to save money to purchase such TV model, then you better start now, as prices will be so high, that one can not consider it as a consumer electronic product. Prices should then decrease over the following years.
In summary, one will not be able to find OLED TV able to compete with plasma or LCD TV before 2015. Other technologies will have also evolved, and could easily compete with OLED, plasma and LCD, such a the Laser-based TV recently released. It seems that Sony is facing problem to bring such promising technology to the mass market.
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