Warner tries a new approach to fight against hacking in South Korea

Often one speaks (maybe too much) about repression, Warner is now trying a radically different approach to try to stop hacking in South Korea. The Major will henceforth propose their films with legal downloading even before their release in DVDs. They thus hope to attract people, who prefer not to spend their time unearthing these films on the Web, to no longer await their official provision.
This proactive step rather than repressive is interesting and raises many questions.
Is this the only case where the Majors are interested in what their consumers would really like?
It is true that some individuals will continue to pirate in any event, but are there those that would return naturally to the correct and legal way if an acceptable alternative were proposed to them? The iTunes Store proves that one can already, at least partially, answer yes.
But to change the distribution of films in France will be very difficult since the system has became complex with several stages that take incompressible times between the release of the films at the cinemas, the release in DVDs, and to Canal +, to unencrypted on TV and to finally in VOD…