A new protection for Blu-ray

Benefitting from the incapacity of the AACS to copy protect the Blu-ray disks, the company X-PROTECT proposes a new system coming to be added to the precedents. It would not require an complex update in order to counter the attempts at hacking. It would be compatible with all the Blu-ray profiles (without update of the readers) thus with the computers and the PS3.
We are intellectually curious to know if this solution will hold up longer than the others.