The DVD Forum, of which Toshiba which is the primary instigator, endorsed this new logo:
It means that soon, under a new standard, one will be able to download from home and burn DVD videos. This confirms what Toshiba said after announcing its withdrawal from the blue-laser war, namely that they would focus on sales of non-physical media. The customer could then download a movie and burn it onto a DVD in order to retain and view at will.
Of course, one can also tie this to other information that Toshiba would work toward a next-generation DVD player with a modified Cell processor and will provide an excellent image quality without having to go to a more-costly new format. The most pessimistic believe that this player will only be equipped with very advanced upscaling features, while others imagine that these new DVDs would drop MPG2 for another format to offer more modern HD on 8GB, but requiring much more power to achieve decoding and rendering, hence the presence of SpursEngine. Again, we could assume this information since Toshiba began selling laptop computers equipped with this chip.
