EFI-X: future Eldorado for Hackintosh?

For some unknown reason, Apple did not react following the initiative of Psystar to sell PC hardware with Mac OS X pre-installed. So other companies have decided to follow, and it might lead to a "wave" similar to the "Mac clones" one as we experienced it more than a decade ago.
A new offer released by http://www.efi-x.com/ will be based on an USB key which will include all software required to install Mac OS X from an original DVD on any PC without requiring any special tricks. If this is not really stated, the system will probably not be free, and should be available on June 23rd.
Apple might have to react quickly before losing seeing the park of Hackintosh users growing exponentially.