Disney will be unfaithful to its ITunes Store partner

Up to now, Disney has concentrated on iTunes Store to offer its products online. This has gone relatively well; they succeeded in selling 4 million films in two years.
The group, however, prepares to have a little action on the side by proposing the direct online release of certain cartoons, for free, or rather in exchange of some advertising at the beginning of film.
Of course, nothing is simple with Disney. During summer they will propose each week one their full-length feature films on television; it will be possible to watch it online during the week which follows but only during this period.
It should not be forgotten that the speciality of Disney is to try to resell its films the maximum of number of time. Blu-ray is yet another excuse for them to turn out another of their remastered versions.