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Apple will flood the world with its iPhone

by crispin . Original by Lionel - 30/05/2008 07:41:01 CEST
A day does not pass without one hearing about a new agreement between some operator and Apple for the distribution of the iPhone.
The breaking news is that while waiting for an global agreement on China, HongKong and Macao will be able to get the device via Hutchinson.
For the next release of the iPhone, it should be available in the main industrialized countries of the world contrary to its initial launch that was only in the United States.
Thus, Apple should not have any difficulties reaching its objectives, the market potential being largely more important.
All in all, and it is rare that one can see it so easily, Apple seems to have taken account of the strategic "errors" made with the first iPhone and has taken steps not to reproduce them.
It should also be noted be that the orientation of the economic model has clearly changed. The need to make money from the operators has passed to secondary importance. What is important now is to have the maximum of iPhones in circulation in order to make the AppStore rich and as strong as possible.
Apple wants to now create a virtual circle in which the large number of iPhones will ensure the success of its sale of online software, and that this success will help to promote the sales of the iPhone. Apple has now changed to an economic plan that is close that of the game consoles. It is necessary to sell consoles to encourage the developers to produce good games which then help to sell more consoles.
Of course to get there, Apple will have to get rid of its last exclusive contracts still in force, such as in France with Orange and in the United States with AT& T.
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