Microsoft Pays Consumers to Use its Search Engine

After having failed to acquire Yahoo, and its pool of daily users, Microsoft is aiming to boost visits and usage of its search engine, Live Search. In order to push, or convince, web surfers that Live Search is worth it, Microsoft is offering financial interest.
By using Search Live CashBack before passing an order, customers will have their Live Search account credited with variable amount of money depending on the value of the purchased product. When the cumulated value reaches 5 USD, customers can claim to get the cash back.
It resembles some marketing actions used to promote websites at the beginning of the internet revolution; such business models did not really succeed nor demonstrate any real mid-term impact.