iPhone Plans Revealed for Switzerland? New business Model? GPS?

Our Swiss friends from www.macprime.ch reports information published on Swisscom forum about the rumored launch of the iPhone in Switzerland, via a partnership between Apple and Swisscom.
The first expected shipment/availability should be around June 20th, and the price would then be:

-16 GB iPhone 659 CHFr/USD with the new Swisscom iPhone liberty subscription plan (24 months).
-32 GB iPhone 799 CHFr/USD with the new Swisscom iPhone liberty subscription plan (24 months).

The 16 GB model will only be available in Silver, whereas the 32 GB model can be either, silver, black or white!
Additional information about the subscription plan:

Swisscom iPhone liberty: 40 CHFr/USD per month
- 0.45 CHFr/USD per hour (Swisscom Mobile video/voice network)
- 0.45 CHFr/USD per minute when using other carrier's network
- 0.20 CHFr/USD per SMS
- 0.50 CHFr/USD per 1 MB

Of course some information are missing, and as for France, UK, Germany and USA, there is nothing known about options included in the Swisscom iPhone liberty subscription plan (stock of free SMS per month, flat-rate for download, etc.).
Those are interesting reports, however, it remains a rumor as nothing has been clearly announced, and Swisscom recently refused to confirm if it would be the swiss carrier for a future iPhone in Switzerland. However, if the the details in the subscription plan are correct, then it could mean that the iPhone might be considered in a near future as any other mobile: attractive subscription plan for offering to new customers a competitive price/performance package, and smaller discount for already Swisscom's customers. I might indicate that Apple had revised its iPhone business model to reach its goal of 10 millions iPhone shipped in 2008.

[update]:
Information collected on the web indicate that Marvell Technology and Broadcom could be the main supplier of key hardware chips for the forthcoming iPhone 3G model. It would include the WiFi function, but also a chips dedicated to the GPS function of the iPhone 3G (provided by Broadcom).