The Return of the Clones? (A $399 Headless Mac)

Source: Macgé

Steve Jobs Killed the Mac Clones many years ago, yet company Psystar has decided to play the troublemakers and sell a Mac clone.
Their "OpenMac" is nothing more than a typical Intel-based machine built from standard PC-components - granted, many of which are the exact same (or better) components found in our Macs today - and sold $399.
To run Mac OS X on the aforementioned hardware, they use the latest tricks pioneered by the minds at OSx86project to build their own "Hackintosh," which we're all pretty certain Apple doesn't like too well.
There are, of course, many things to say about this:
-- Under the Leopard End-user License Agreement (EULA) Apple does not permit use of Mac OS X use on anything other than a "Apple-labeled" machine.*
-- Can be found in configurations that excel the specs of even a Mac Pro (GeForce 9600GT)
-- The machine will rely on hacking Mac OS X, and will not be updateable without the risk of bricking the system.
In short, this company mainly seeks to make themselves known through this process, as did ZiPhone with JailBreak & Unlock. Apple will likely fire back at Psystar as it did to SIM-unlocking groups (silently with software updates). Though it should be noted that the availability of SIM-unlocking did not prevent sales of iPhone, but on the contrary, increased them!
If this is the case, however, it is Leopard that is being unlocked to work on 3rd-party hardware that is not being purchased from Apple. This represents potentially substantial hardware losses for the Mac-maker.
It will be interesting to see Apple's true reaction to the OpenMac. HardMac will keep you posted on any developments.
*-Some Hackintosh builders have used the ambiguity of this statement to their advantage: They simply take one of the Apple logo stickers (which come with a myriad of Apple's products) and affix it to their cases, henceforth creating an "Apple-labeled" computer.