Transform SD videos into HD

The company Topaz Labs is happy to announce a technology that improves the image of some vidéos by increasing the level of details. They claim that it would be possible to treat a SD image of 720x480 and then be able to project it in 1080p with improved image quality.
It is more than one simple extrapolation, the software uses the powerful and complex algorithms to refine the image. The company intends to quickly market its solution with the studios.
Of course, it is not the first time that the promise of this kind of miracle solution has been made, the majority having sunk without trace in our memories. However, and since the advent of HD television sets, a solution suitable for the general public that is able to improve at least the odd personal film would have an unquestionable success.
A demo is available on their site:
http://www.soundsthemovie.com/srtdemo.htm