Disney satisfied with its iTunes sales

Source: Macworld UK

So Apple struggled to fill the virtual shelves of the iTunes Store with films, according to information from Disney. The company considers itself satisfied with the sales since it put its videos online. They have sold 4 million films and 40 to 50 million shorts for a total of $ 123 million in 2007. Yet, with a turnover of 35 billion overall, this is a drop in the ocean.
Disney certainly believes that this is an encouraging start, unless they just wanted to give a little boost to a company that shares a large shareholder with them.