Adidas + Samsung vs. Nike+iPod

In the everlasting battle between Nike and Adidas, the latter decided they should fight back on all fronts.
So they've started negotiations with Samsung, about creating a product line that would compete with the Nike+iPod line. Together with Samsung, they're going to launch the MiCoach, a device that will monitor and analyse all data and send them to your Samsung cellphone.
But Adidas takes a different approach than Nike, because they won't require a special pair of shoes - the MiCoach will be wearable on any product.