Apple scores €100 extra for Apple TV in Europe

Since MWSF Apple TV costs only $229 in the United States, and Apple has not seen fit to lower its price in Europe (250 Euros excl tax).
Converted into euros HT, it costs € 155 so we pay almost € 100 more!
That is a lot of money to pay for a 2-prong European plug (the only difference) so we are surprised that wholesalers have not begun to be import it via the grey market.
We do not know whether to go to Steve Jobs or Pascal Cagni to request the price is brought into line, so we are go to both:
Gentlemen, it would be nice if you would consider Europeans not to be complete idiots. They can also count and you make a fat profit from the exchange rate anyway.