Apple will not be at NAB

Last year, Apple had a big presence at the NAB Show, (National Association of Broadcasters) and they even gave a keynote. Two months before the opening NAB 2008, Apple has withdrawn to the irritation of the organizers, who already announced to have resold the released space.
According to Apple, there are better (and certainly less expensive) ways to meet their users, and they still hope to reduce their presence at many of these shows/expos this year. They cite the Apple Stores, that now have sufficient density in the United States, and also their Web site.
This decision, and the way in which it was taken, almost at the last moment, does not surprise us; this mode of operation is traditional for them.
It is even a speciality for them to let their presence grow with the organizers for the longest possible time, in order to build a false bond. They have already done this in the past with the MacWorld Expo in Boston and more recently with the Mac Expo in London.
Even if this NAB incidence is without consequence, the other expos are in danger. Of course, this worries us for the future of the Apple Expo in France, especially as it is certain that at least one Apple store will open in France this year (and almost certain that several more will open within a short time).
Alas for the fans of APPLE, who seem to worry so much about the reputation of the company; wth this new defection comes the confirmation of the reputation that Apple is certainly the worst partner than one can have in the world of technology. Apple takes whatever it wants and then leaves without a backward glance.