Apple TV Price Remains Unchanged in Europe!

We were pleased by the announcement of the Apple TV2, being finally able to offer full HD, as well as direct access to iTS, and being cheaper (from 299 to 229 USD and 399 to 329 USD for the 160GB model). However, and without any logical explanation, the price of both Apple TV models in Europe remain unchanged. Not only Apple does not really care about the USD/Euro exchange rate, but in addition it does not apply price cuts publicly announced...
For sure, such policy is not going to help sales of Apple TV in Europe as in addition the movie offer from the iTS is not going to be available before months on that side of the Atlantic...