A Blu-ray Player for 399€

In order to offer a strong competitor to current HD-DVD standalone players, SONY announce the availability of an aggressively priced PlayStation 3: 399€. This model will be in your shop as soon as October 13th.
To obtain such a reduced price, this PS3 will come without bundled games, and with only one game controller, and will sports a 40GB HD. With such offer, SONY expect to attract customers looking for an affordable BD player, but also gamers who did not purchase the PS3 yet due to its original high price tag.