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iPhone in Europe: Orange Will Sell It in France

By linathael - 20/09/2007 18:13:42 CEST - Category: iPhone
While it was rumored for weeks, it is now official; Orange will be the exclusive carrier for the iPhone in France. It was announced today by Orange Chief Executive Didier Lombard during an industry event in Hanoi. Orange (the France Telecom Mobile phone business unit) signed a deal with Apple, and is now expected to start offering an iPhone package to French customers by the end of November.
As for O2 and T-Mobile, Apple might have obtained a percentage of revenues originating from iPhone subscription, while 40% is being rumored for O2, figures remains unknown for Orange and T-Mobile.
Orange has apparently not fully defined the subscription offers to be bundled with the iPhone, and many French customers have received a questionnaire via email about Orange and the iPhone. Among the question, hereafter are two examples:
If Orange was the exclusive distributor for the iPhone in France, would you acquire an iPhone for 400 euros + 49 euros/month subscription including 100 SMS and unlimited Mail & browsing internet as well as Visual voice Mail?

Would you still purchase an iPhone and its bundle subscription if it would be only available from France Telecom and Orange shops?

It seems that Orange is still working on both the price of the subscription and its distribution network which should be as large as possible in order to ensure reach as many customers as possible (including new clients as well as Orange network users). Unlike the offer from O2, Orange will bundle the iPhone with unlimited Mail, browsing internet and Visual voice Mail (similar services available from AT&T).
As we reported couple of days ago, the recent acquisition of the virtual French carrier Ten might allow Orange to deploy the iPhone offer without affecting or changing its current network infrastructure.
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