iPhone plan revealed for the UK - UPDATED

The Apple special event in London has started without the usual preliminary fuss and Jobs immediately announced the details on the availability of iPhone in the UK:
- Carrier: O2
- Models: the same as the US iPhone (meaning 2G/EDGE, NO 3G).
- Price: the 8GB one will retail for £269 including VAT.
- Contracts: Unlimited data with £35, 45, 55 plans.
- Visual Voicemail will be active.
- Supports number transfer from your current provider to O2.
More details as they come out...
[UPDATE]
What we all feared has come true: there IS a DAILY bandwidth limit for data usage...
Quote from Matthew Key, O2 CEO for O2 UK: "There is a limit: 1,400 internet pages per day would break the deal as part of fair usage agreement."
What the heck does "1400 internet pages a day" mean? Like 1400 hits? My opinion is they came up with a daily MB limit and "converted" it in a number of web pages based on some arbitrary page weight... so that people would go "1400 pages a day is quite a lot" instead of "WTF? only XXXMB per day???".