As officially announced by SONY, its online music store, Connect, will be shunt down on March 2008, as the consequence of dropping proprietary format ATRAC. Now the question for consumers having purchased tracks from this online shop is: what to do with such DRM-loaded files?
SONY published a dedicated
FAQ with answers similar to the ones provided sometimes by Apple. To keep listening to the DRM-loaded tracks, one will need to burn them on a CD, and to re-encode them. Beside the fact the quality will be affected (depending on the codec), this also highlights a more general question: what will happen in 10 or 20 years from now on, when considering consumers purchased the right to get a top quality digital track, but will have to live with a DRM-free file with poor encoding. It also highlights how one can easily get ride of current DRMs, how useless they are; and in reality, a break to consumer's choice to listen to their music the way they want. What will happen in 10 years, when only couples of online music stores will remain? Will we get series of class actions to force them to pay back for tracks which would not be able to be played anymore?
The end of Sony Connect online store should provide the perfect example of what should not be done, as it mostly affects consumers and please Music majors, which should really understand that DRM are useless, and they should simply follow EMI's strategy.