NBC Will not Renew iTunes Partnership with Apple

As one would have expected it after the recent announcement of Hulu.com, the ads-based video portal to compete with YouTube, and set up by NBC and News Corporation, NBC will not renew its iTunes contract with Apple. While discussion are not closed, and might be related to other type of collaboration between both companies, iTunes will lose its number 1 supplier of digital video.
Apple might have to soften its position to avoid loosing all media companies from the iTunes Store, and maybe start by providing videos with higher resolution allowing to play them on TV (via AppleTV), and not limited to iPod display.