iPhoneunlocking: No Application, but a Video

The buzz around potential application for SIM unlocking the iPhone remains important while nothing is coming out yet. Everybody is speaking about it while nobody could really widely test it. Beside their claims, iphoneunlocking.com/ released a video supposed to convince potential future consumers that they have the true solution for hacking iPhone SIM lock:

We looked at this video intensively, and we could not really see any proof that it is indeed the expected hacking solution, beside the fact that it is a poor quality video.
We are still waiting for iphonesimfree to release their own unlocking solution. We contacted them but could get any answer back... You can read the FAQ on their website, but that's all so far.
So, is this all story true, or just one big hoax?