Samsung Increases Prices of NAND Chips

Samsung announced that the price of NAND chips used in flash memory will increase by... 20%!
After announcing that it would only be able to ship 85% of ordered NAND chips, Samsung decided to correct the deficit by increasing unilaterally the price of its NAND chips, while other manufacturers will most likely not change their prices as they are in a perfect position to gain market shares.
It is unclear if this could be due to the recent drop in NAND chips yield following electricity shortage in production plants, or if Apple placed a huge order to collect enough chips for its new iPod nano with 16GB of storage space.
Samsung might play a dangerous game by predicting a shortage of NAND chips and a subsequent increase of price due to development of flash memory-based devices such as SSD, iPhone for Europe and Asia, etc.