The AACS LA group really trusts its AACS protection system, and keeps updating it despite the recent hacking released on the net. Many movie majors are waiting for a more reliable protection such as the BD+:

This is an advanced protection system dedicated for Blu-ray and developed by BD+ Technologies LL.
This is a rather complex system. Once a BD media is inserted, a virtual machine is loaded in memory and executed. It will have several functions:
- It controls the firmware integrity, in case it was modified, the virtual machine will stop the BD media to be further played.
- It will decode on-the-fly video contents found on the BD media which will not be playable by any other mean.
So, even if one can obtain the AACS key for the media, one will also need to hack the decoding set found in the virtual machine to be able to play BD video contents. The BD+ technology allows watermarks to be added on the video contents, we might not seen them for BD media dedicated to consumers, but it might be a way to track down the black duck among Jury or production members. This new protection might convince movie majors to adopt Blu-ray rather than HD-DVD as the main format for HD video.
As usual, the game will start again, and one will have to define how long this protection will be active and unbreakable by hackers.