Climate Savers Computing Initiative

Intel, Google, Dell, HP, IBM, Microsoft, Lenovo... decided to launch the Climate Savers Computing Initiative.
The main goal is to design and manufacture energy-efficient computers, including desktop, notebook and servers. The first goal will be to increase the efficiency of power supplies to 90% by 2010; it will not dramatically change computer design and will reduce greenhouse gas emissions by 54 million tons per year.
The road to a really power-efficient computing will be long, and simply by looking at the most power-consuming components in a computer, one can identify which companies will need to improve their policies. Intel (and probably AMD) has brought advanced power management in mobile CPU to increase battery life and performance/watt, and the company plans to extend such system to desktop and servers CPUS where if it does already exist, it is not as advanced. Graphic card manufacturers are probably the companies which will have to work on "greener" models, as the race for the fastest GPU is today leading to the race of the most power-eager component.
If ATI is a member of the Climate Savers Computing Initiative via AMD, NVidia as well as Apple are not in the list of initial supporters. Of course, Apple will deliver "greener" computer models thanks to the efforts made by Intel and other component manufacturers, but it might have been a good idea to join this initiative supported by the World Wildlife Fund (WWF), even Microsoft is in...