IF one could have though that the Apple TV will need to adapt and becomes compatible with other video format, yesterday's announcement with YouTube illustrates Apple's power when dealing with online music and video download business. Indeed, the Apple TV will not be updated to support older video codec, as the entire YouTube video contents library will be encoded in H.264.
Of course it will take times, and mid-June when YouTube library will be directly accessible from Apple TV only a few hundreds of videos will be available in H.264 format. Nevertheless, H.264 video content will keep growing, and will for sure require time, computer and human resources to be completed. Maybe Apple has managed to sell hundreds of Xserves Xeon to Google to perform this re-encoding.
Another important news was also released yesterday, and will also involve the Apple TV. Google and EMI signed an agreement allowing users of the video-sharing community site YouTube to access music videos by EMI artists. According to the deal, YouTube users would be allowed not only to watch and play authorized videos from EMI artists but also to include elements of videos in their so called "user generated content". EMI is the last Music Major to sign a deal with YouTube, and is probably a way to add another copyright lawsuit to the long list filed by media companies against YouTube for allowing users to share pirated programs/series on the video sharing site.
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