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Apple Tries to Save the Apple TV

By linathael. Original by Lionel - 31/05/2007 09:51:23 CEST - Category: Apple - Source: Apple
In France, the large piles of unsold Apple TV standing in the middle of some consumer electronics shops (such as the FNAC) is the proof of the poor success of this devcce in France, and also in Europe (from our sources). The Apple TV is not the iPod. Among the criticisms, one can clearly point poor contents available, not full HD support (at least 1080p) and the ridiculously small HD.
Steve Jobs announced yesterday that the Apple TV could feature a larger 160GB HD as a BTO for US$100; and in June one will be able to directly access YouTube video contents library from the Apple TV.
This is quite of a change when considering that the Apple TV was intended to repeat the iPod ecosystem for video on TV: provide a device that will be able to simply play legally purchased video contents from the iTunes Store then play them on TV. In June, one will be able to access a huge library of video contents known to include numerous illegal copies of movies, series, etc. Apple should also consider giving access to Joost via its Apple TV, as it contents only legal video with a greater image quality.
If such changes do not help the Apple TV sales to take off, Apple might be forced to quickly release the new version with higher hardware capabilities including full HD support.
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