Creative Introduces Zen Stone to Compete with iPod Shuffle [update]

Aiming to compete with the iPod Shuffle, Creative just introduced the Zen Stone:

Like the Shuffle, it features 1GB storage space, no display and is available in different colors. It is larger than the iPod Shuffle (53.67 x 35.34 x 12.82 mm vs. 41.2 x 27.2 x 10.5 mm) and features 10 hours of continuous music playback vs. 12 hours for the Shuffle.
The main interest of this new digital music player is its price: US$39.99, so 50% cheaper than the Shuffle.
[update]
As mentioned by one of readers (who forgot to mention his/her email/name), unlike the Shuffle, the Zen Stone does NOT feature a clip, so you have to spend extra money of a system to carry it with you.