He added some copper-based heatsink from ThermalTake. With such components glued to the chips, the overall temperature goes down to the same level than Apple-branded ones, dropping from 75°C to 60°C.
As we reported it previously, FB-DIMM from Dane Elect are equivalent to Apple's ones, while featuring a smaller heatsink. Regarding the Mac Pro and its RAM modules, we would recommend to read the excellent article from Diglloyd
